The Roadblock

Bloom Foods chartered into B2B territory at the time of its inception. But with time, the food connoisseur was tempted to enter the B2C niche. But how?

Bloom Foods produced high-quality food items but lacked the marketing strategies for a strong digital presence.

Solution

Since Bloom Foods was still naive in the B2C segment, our first move was to create awareness and get the potential customers acquainted with the products.

For this, we sent samples of the product to some prospects, curated engaging video content and made Bloom Foods a household name.

Results

• The brand gained immense brand visibility through the marketing campaign.
• They revamped their branding based on customer’s feedback.